Google AdSense: Earn money with "smart" text ads

Google AdSense on the system you can earn money from your website. They build ad space in your page that will be supplied by Google with appropriate advertising. If someone clicks on one of these ads, you will share revenue. How does it work and what it brings, you learn in this article.

ontents:

1. Why is Google AdSense?
2. What can you use it?
3. AdSense ads up
4. What can you earn?
5. How can earn more?
6. Why use Google AdSense?
7. What speaks against the use of Google AdSense?
8. Are there alternatives?
9. Tips for further

Where does Google AdSense

Initially, the search engine Google, a project of Stanford University and had no revenue. In a first step, text ads were above and to the right of the actual matches. They adapted to the search of the user.Meanwhile, the advertisers have an extensive interface that allows them to determine the content of the ads as the keywords for which they appear and how much they spend per click than ready. The answers to the name AdWords. If you are interested, please have a look the Advisor »Tips & Tricks: Advertising with Google AdWords. Also, in the weblog of Internet use best available »latest tips and tricks about Google AdWords.
The next step was in fact logical. Google had seen on the one hand, its technology, the contents of Web pages and on the other hand, the text ads, which were provided by the customer with the key key words. It combined both and AdSense was born.
So you can get with the program match ads to your website. And as a reward you earn every time a user clicks on one of these ads.

What can you use it?

Google provides the ads in different blocks, which are essentially the same formats that have circulated on the internet already. On this page you will find examples. Here you can also see that Google now offers two types of advertising: "image ads" and "Link units".
The image ads are images that are displayed in the display areas as soon as they are adopted significantly better than all this connected text messages from the users. "Relevance" is indeed one of the favorite words of Google and of course have image ads can be very relevant if they are to beat all the text ads. You can choose as operators of the way, if you want to see only text ads, image ads only, or both, depending on the relevance of your page.
The link units are however a completely separate format, which must be installed separately. They consist of four to five linked concepts that Google has identified as central to the page. When the user clicks on a link in this ad, he gets on a Google page with a list of matching ads. The link blocks visible at first glance less attractive. In fact, users report, however, that the link blocks work better than the ads. A test so it's definitely worth it.

AdSense ads up

The first step is simple: you sign up for AdSense.

Once you have logged into AdSense and accepted with your site, you have to set up in an administrative area, the possibility of your ad units:

Here you can, as mentioned above determine the display format and the size of the block, and determine, for example, the color of the display. Some swear that AdSense participants to make the default border of the invisible blocks in which it is the background color to the site given. Whether it actually brings more revenue is not unique.

You can make these settings for each individual ad space in theory, must it not.
At the bottom of the page with the settings you can find the code snippets that are built into the source of your website needs. For this purpose, at least basic skills will be needed around the source code of a website.
The content of the ads, you need not to worry, because as I said, Google uses its proprietary technology to the content of Internet sites "guess" to. Accordingly, such ads will be picked out that seem to fit and so far very successful.

What can you earn?

AdSense participants is strictly forbidden to betray something about the central key data of their revenue to. On internal matters the members receive detailed statistics, indicating how many times the ad units show how many clicks there were, what CTR (click-through ratio "= CTR) resulting from it, what have earned it projected for 1000 requests and what they actually deserve effective. All the rest in U.S. dollars. Both the click rate and the earnings per 1000 page views you may not make it public. Google probably will prevent Internet pages will be optimized even more than now on these ads out.
A few guidelines have now been leaked out yet. So you can probably count on a click-through rate between one and three percent, with earnings of about two to five dollars per 1,000 hits.
The amount of salary depends on several factors:
Subject of the page: Some industries have high margins and therefore the option to pay high prices per click. The financial sector is one example.
User structure: If your users generally reject ads only or pay attention to the contents, also have little chance of matching text ads.
Placement: Where are the ads on the page, is an essential factor that can double the revenue well. Since you have to directly influence, now follow some tips from Google itself
Robert Basic has on his side "Basic Thinking" once explained how to predict the earnings with AdSense in as: How can you AdSense revenue forecast?
How can earn more?

On one side, Google has listed some tips (Optimization Tips for Google AdSense). Here is a brief summary:

• Ads work particularly well where the user would anyway make a (further) action: for example, in the navigation or the end of a text.Ask yourself in your pages: In what areas of the visitors focus most particularly, and how I can I then install ads without interfering?
• Advertising texts are in general easier to read than ads in narrow and are therefore better and more perceived.
• The most successful are the advertising formats 336x280 Large Rectangle 300x250 inline rectangle and 160x600 wide skyscraper.
• Whether you want to stand out from the rest of the ads now, or add content to complete, is not entirely clear.
• Do not forget the free search over the offer, you can integrate as AdSense users. Then obtained a search with Google quality, the results with AdSense ads are garnished. The click rates are much higher here because the ads match exactly to what the user is looking straight. And above all, he looks straight and is not engaged in the acquisition and understanding of content. AdSense for search is highly recommended.

Helpful tips and tricks to increase its revenue with Google Adsense

Subsequent to my AdSense items from yesterday today are a few random tips and tips for 

Again, I would like to preface that these tips are not a panacea and always and everywhere to work. One must also test here are first and possibly the best looking out for themselves. If you have more tips, I would be glad if you write this in the comments.

Google AdSense Tipps

AdSense nicht in Spalte verstecken

AdSense ads will be paid not to Views, but for clicks. It is therefore important that as the ads each visitor consciously perceived. So hiding your AdSense blocks on your right side or bottom, but builds the code where it is seen. The beginning and the end of contributions has to me always works well.

First ad with highest click rates.

According to Google the ads with the highest click rates in the first occurring in the code are put AdSense block. This block was the most prominently placed AdSense unit and should not be hiding somewhere right in the column.

AdSense on content.

Very well worked for me However, the incorporation of AdSense blocks situated works in posts. You can either do it by hand with the plugin "AdSense Deluxe" or eg automatically with the plugin "AdSense Injection". I use the former, since one has to simply hand over control of the position.

Up to 3 AdSense ads.

Google allows up to 3 AdSense text ad units per page. If you have enough text in its content, this should also use and place one ad in the beginning, middle and end of his contributions. If you have only short news articles, you should not annoy his readers, and only 2 or an AdSense block installed.

Link color.

For most blogs and websites blue for the AdSense links will work best. Blue is the color of a trained link for "normal"Internet users.

AdSense Templates.

Provided by Google AdSense templates are not recommended. Try to match the ads to the layout of your blog or your site so that the AdSense blocks can not be recognized from the very corner of my eye as advertising.

1 item = one topic

Limited per you post on a topic as possible. The more focused the article is more appropriate to the AdSense ads are.

Define analysis area.

In this context it is also important to the analysis of the page for the Google AdSense Crawler limit. The commands "and" Google says that only the text between them are crucial for the ads. You can either make in his WordPress theme itself or as the WordPress plugin wpSEO use these tags automatically sets before and after the article text.

Bad ads blocked.

Not all ads in Google AdSense blocks are really serious. Therefore, one should consider whether to filter out certain ads domains. There are in the Google AdSense account is an option. A list of dubious ads find for example here, and I got blocked only part of it. But you have to yourself that it blocks all those URLs.

Many bloggers, including I myself, found that by this filtering and the click prices have risen. So it's worth something "clean up".

View Watch.

You should also see time at your recent articles, the ads. Do many different ads or the ads are repeated often? Or dive even more on just 1 or 2 ads in a 4 ad block.

This may mean that this subject / these keywords are hardly advertisers. So rather put the article topics and keywords that bring more ads and therefore more competition and higher click prices.

View channels used.

It is very important to use a channel for each ad. This simply means that you can take the statistics in Google AdSense account for the different channels and see it separately for each ad. In contrast, a comparison of each ad is hardly possible.

Text ads are more effective than image ads.

Most bloggers report that they are clear in text ads, more clicks than AdSense image ads. I can only confirm. So watch out for the production of ads to click "text only ads. If anyone has any other experience, I am pleased with a comment.

More traffic = more clicks?

More traffic is of course always a good thing first. Is it possible to keep the click rate, then of course, increase the clicks on AdSense. However, traffic does not equal traffic. Blogt you through popular and (I may say so) adult themes, then I suppose you get a lot of traffic, but the own click prices (and certainly the reputation of their own blogs) suffer. Basically, but more traffic is also good for the AdSense revenue.

AdSense ads are visible immediately.

Also falling back to the "do not hide advertising". When the first AdSense unit is immediately seen after loading the page, also heard the click opportunities.

As few other links.

I have even noticed this firsthand. The more other links are available, the lower in general, the CTR of the AdSense ads. Before I had my new layout, my CTR was almost twice as high as now. Now I have already significantly more links and visitors so that more alternatives.

Therefore, so-called "AdSense Themes including optimized to have just as few links in the header. The visitor should perceive the AdSense links as possible first. So that was the list with my AdSense tips. I probably forgot 1 or 2, but after I rich if you would come up again. AdSense earnings with this trick to significantly increase.